A day when everyone is looking closely at one logo

• The result screen. One advertising slot, shown only after the game is over. Nothing appears during play, ever — the whole game is a measurement, and an ad beside the reveal window would contaminate it.
• Your own creative, or none at all. Run your own artwork, served from our storage with no third-party script and no cookies — so it shows to every player regardless of their consent choice. Or buy the day and leave the slot deliberately empty.
• The facts. Six facts about the company, each paraphrased from a source we link to. We write them; you see them before the puzzle runs.
• A permanent page. The day after a puzzle runs it joins the archive, and the brand gets a page of its own that keeps accumulating.

Exprand exists to measure how little of a logo people need before they recognise it. That is an unusual thing to have a number for, and it is the same number whether you sponsored the day or not:

• The proportion of players who recognised the mark at all, and at which stage of the reveal it clicked.
• How long recognition took, measured on the server from the moment each player started.
• What people guessed when they were wrong — including which competitor they named instead.

Figures are reported per puzzle and describe the players who finished that day, not a general population. We will not pool them into a headline number that cannot be defended.

• Put an ad anywhere in the game itself.
• Make a sponsored puzzle easier, or reveal to players that a day was sponsored before they have finished it.
• Fill a slot you bought and left empty with somebody else’s advertising.
• Sell or share the identity of individual players. Recognition data is aggregate.